Penstroke and Keystroke
While the power struggle has existed for quite long, it is in the near past that the keystroke has shown overpowering dominance to the pen stroke. While Magazines and Newspapers had once routed power from telegraphs and radios, it is time for another power transfer to take place. Today you can find several newspapers migrating to the digital realm. With Google expanding his access to many newspapers and Microsoft not trailing far behind, even news giants like Rupert Murdoch are facing the tremors.
After the recent digital boom,we can see that each keystroke is landing massive punches in the information sharing space. It is as if everyone has a space to share their thoughts. If Facebook can show a growth of more than 1000% this year and we can see new blogs and sites springing up daily, it leads to one conclusion- that the internet is spawning a new turn of information exchange. This form of communication (through online forums, web blogs etc) was always anticipated to be a major breakthrough but the response is overwhelming with major organizations promoting forums and sites. Online forums are promoted by organizations (eg Java by Sun, eclipse by IBM etc) so that the popularity of these forums increase the popularity of the product discussed in them. This form of advertisement, though very popular and successful, is isolated to a small group of people and the reach isn’t global yet.
Organizations across the globe are now unraveling the power of the Internet to boost their revenues. While organizations like Google and Microsoft have already made it big here, other product based organizations are utilizing the existing frameworks to generate additional revenue for their organizations. I am at present working in a pilot project in our company that uses web 2.0 and social networking sites for generating revenue. Even though we haven’t faced a lot of success, the results are encouraging as we are seeing continuous improvements in the online market space. We also find a nascent deal of activity from other organizations. Although not measurable in the vast internet, we occasionally brush each other during our online activities. It will be remarkable to see how this is taken up across organizations globally. One thing for sure, the Internet is a complex child of several brilliant human brains and it would be a dishonor to them if a simple solution be provided to beef up the commerciality of the internet.
Thank you and wishing all of you a Happy Pongal !!!